Litcius/Paper detail

Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions

Wen Zhao, Yang Cheng, Yen-I Lee

2023Computers in Human Behavior35 citationsDOI

Topics & Concepts

Virtual realityCorporate social responsibilityPsychologyControl (management)Social psychologyApplied psychologyComputer scienceHuman–computer interactionPublic relationsArtificial intelligencePolitical scienceVirtual Reality Applications and ImpactsMedia Influence and HealthBehavioral Health and Interventions