On-demand Shared Ride-hailing for Commuting Purposes: Comparison of Barcelona and Hanover Case Studies
Mireia Gilibert, Imma Ribas, Christian Rosen, Alexander Siebeneich
Abstract
The increase of urbanization is associated to the rise of urban traffic, leading to the growth of environmental and health problems. Cities all over the world are starting to implement driving restrictions to address these issues that challenge commuter mobility, since the public transport, by itself, cannot cover all commuters’ needs. However, other flexible and collective transports such as the emerging ridesharing and shared ride-hailing services might be, in some situations, more convenient means of transport. In this paper, two pilot tests that offered a shared ride-hailing service to commuters were analyzed and compared, with the aim of finding out the usage intention of this transport, as well as the user requirements for a frequent use of the service. The first case study took place during one week in Barcelona, whereas the second was based on the service test of MOIA in Hanover. A quantitative research was conducted to participants of both service tests. Results showed a high intention of use for commuting and leisure trips, and indicated the most important design factors to attract users.