Exploring the impact of location-based augmented reality on tourists’ spatial behavior, experience, and intention through a field experiment
Kun Zhang, Jingyue Wang, Jinyi Zhang, Ying Wang, Yujie Zeng, Yujie Zeng
Topics & Concepts
TourismPerceptionRecallSpace (punctuation)Augmented realityPsychologyField (mathematics)AdvertisingVirtual realityMarketingComputer scienceGeographyBusinessCognitive psychologyHuman–computer interactionMathematicsNeurosciencePure mathematicsOperating systemArchaeologyVirtual Reality Applications and ImpactsSpatial Cognition and NavigationAugmented Reality Applications