Writing More Compelling Creative Appeals: A Deep Learning-Based Approach
Jiyeon Hong, Paul R. Hoban
Abstract
In this paper, we present a deep learning-based decision support tool to assist individuals in writing effective creative appeals.
Topics & Concepts
Computer scienceDeep learningAdvertisingArtificial intelligenceData scienceMathematics educationMarketingPsychologyBusinessAdvanced Text Analysis TechniquesArtificial Intelligence in GamesEducational Games and Gamification