Dual Side Deep Context-aware Modulation for Social Recommendation
Bairan Fu, Wenming Zhang, Guangneng Hu, Xinyu Dai, Shujian Huang, Jiajun Chen
Abstract
Social recommendation is effective in improving the recommendation performance by leveraging social relations from online social networking platforms. Social relations among users provide friends’ information for modeling users’ interest in candidate items and help items expose to potential consumers (i.e., item attraction). However, there are two issues haven’t been well-studied: Firstly, for the user interests, existing methods typically aggregate friends’ information contextualized on the candidate item only, and this shallow context-aware aggregation makes them suffer from the limited friends’ information. Secondly, for the item attraction, if the item’s past consumers are the friends of or have a similar consumption habit to the targeted user, the item may be more attractive to the targeted user, but most existing methods neglect the relation enhanced context-aware item attraction.