How do Artificial Intelligence Chatbots Affect Customer Purchase? Uncovering the Dual Pathways of Anthropomorphism on Service Evaluation
Yang Li, Zhenghua Gan, Bowen Zheng
Topics & Concepts
ChatbotService (business)Competence (human resources)Customer serviceComputer scienceKnowledge managementWorld Wide WebPsychologyMarketingBusinessSocial psychologyAI in Service InteractionsDigital Marketing and Social MediaDeath Anxiety and Social Exclusion