Litcius/Paper detail

Fashion and the metaverse: Clarifying the domain and establishing a research agenda

Hyejune Park, Rachel Esther Lim

2023Journal of Retailing and Consumer Services157 citationsDOI

Topics & Concepts

MetaverseTypologyComputer scienceMarketingSociologyBusinessVirtual realityHuman–computer interactionAnthropologyVirtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and IdentificationFashion and Cultural Textiles