KITRO: technology solutions to reduce food waste in Asia-Pacific hospitality and restaurants
Carlos Martin‐Rios, Laura Zizka, Péter Varga, Susana Pasamar
Abstract
This teaching case addresses sustainable hospitality in Asia-Pacific, specifically practices to reduce food waste. Hospitality and foodservice firms often require a third party to manage the introduction of sustainable practices. KITRO is a Swiss start-up developing waste management systems. In this notional case, KITRO plans to enter the Asia-Pacific market to expand their business. The teaching case offers opportunities to address the growing importance of sustainability and the steps towards introducing sustainable practices in Asia. The KITRO case can be used in undergraduate and postgraduate courses in the subjects of sustainability, innovation, strategy, sustainable entrepreneurship or hospitality operations management.