A methodological exploration of generative artificial intelligence (AI) for efficient qualitative analysis on hotel guests’ delightful experiences
Hala Sun, Mi‐Ran Kim, Soyeon Kim, Laee Choi
Topics & Concepts
Generative grammarTourismHospitality industryComputer scienceArtificial intelligenceSociologyPsychologyGeographyArchaeologyAI in Service InteractionsDigital Marketing and Social Media