Virtual reality through the customer journey: Framework and propositions

Linda D. Hollebeek, Moira Clark, Tor W. Andreassen, Valdimar Sigurðsson, Dale L. Smith

2020Journal of Retailing and Consumer Services163 citationsDOI

Topics & Concepts

ArchetypeSet (abstract data type)Virtual realityComputer scienceConceptual frameworkHuman–computer interactionConceptual modelConsumer behaviourMarketingKnowledge managementBusinessSociologyArtDatabaseLiteratureSocial scienceProgramming languageVirtual Reality Applications and ImpactsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification