Litcius/Paper detail

Critical success factors for metaverse implementation in the service industry: A hybrid ISM-DEMATEL approach

Ming Chi, Shenghua Ren, Yongshun Xu, Yanli Chen, Yuetong Wu

2025Journal of Retailing and Consumer Services12 citationsDOI

Topics & Concepts

BusinessService (business)MetaverseProcess managementKnowledge managementComputer scienceMarketingHuman–computer interactionVirtual realityVirtual Reality Applications and ImpactsService and Product InnovationAI in Service Interactions
Critical success factors for metaverse implementation in the service industry: A hybrid ISM-DEMATEL approach | Litcius