Reaching a Wider Audience: Instagram’s Role in Dairy Cow Nutrition Education and Engagement
Edlira Muca, Giovanni Buonaiuto, Martina Lamanna, Simone Silvestrelli, Francesca Ghiaccio, A. Federiconi, Julio De Matos Vettori, Riccardo Colleluori, Isa Fusaro, Federica Raspa, Emanuela Valle, Andrea Formigoni, Damiano Cavallini
Abstract
The paper presents an overview of the usage of Instagram as a social media platform for teaching and engagement in the field of dairy cow nutrition and management. Our Instagram content, which includes posts, stories, hashtags, reels, and live videos, aims to educate and engage our followers and covers a wide range of topics, including research updates, student activities, and information on dairy cow health and welfare. This approach to education allows us to reach a larger audience while also providing a forum for interaction and discussion on essential dairy cow nutrition concerns.