A neurophysiological exploration of the dynamic nature of emotions during the customer experience
Nanouk Verhulst, Iris Vermeir, Hendrik Slabbinck, Bart Larivière, Maurizio Mauri, Vincenzo Russo
Topics & Concepts
NeurophysiologyValence (chemistry)PsychologyCustomer satisfactionService (business)ArousalLoyaltyUsabilitySocial psychologyComputer scienceMarketingBusinessHuman–computer interactionNeuroscienceQuantum mechanicsPhysicsNeural and Behavioral Psychology StudiesConsumer Retail Behavior StudiesEmotion and Mood Recognition