The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types
Yaqiong Zhang, Shifu Wang
Topics & Concepts
Product (mathematics)Situational ethicsPsychologyProduct typeConsumption (sociology)AdvertisingConsumer behaviourMarketingComputer scienceBusinessSocial psychologyMathematicsSociologyProgramming languageGeometrySocial scienceAI in Service InteractionsDigital Marketing and Social MediaDeath Anxiety and Social Exclusion