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Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment

Ayman Alzayat, Seung Hwan Lee

2021Journal of Business Research127 citationsDOI

Topics & Concepts

ClothingExtension (predicate logic)Presentation (obstetrics)Virtual realityValue (mathematics)AdvertisingHuman–computer interactionComputer scienceBusinessMedicineHistoryMachine learningArchaeologyProgramming languageRadiologyVirtual Reality Applications and ImpactsAesthetic Perception and AnalysisMultisensory perception and integration
Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment | Litcius