How important is alignment of social media use and R&D–Marketing cooperation for innovation success?
Edwin J. Nijssen, Andrea Ordanini
Topics & Concepts
Social mediaBusinessMarketingProduct (mathematics)Social media marketingSample (material)Service (business)Knowledge managementNew product developmentComputer scienceDigital marketingWorld Wide WebChromatographyMathematicsGeometryChemistryOpen Source Software InnovationsInnovation and Knowledge ManagementDigital Marketing and Social Media