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Emotional attachment as the key mediator: Expanding UTAUT2 to examine how perceived anthropomorphism in intelligent agents influences the sustained use of DouBao (Cici) among EFL learners

Yongxiang Zhang, Zhonggen Yu

2025Education and Information Technologies13 citationsDOI

Topics & Concepts

PsychologyMediatorKey (lock)Educational technologySocial psychologyPedagogyComputer scienceComputer securityMedicineInternal medicineAI in Service InteractionsSocial Robot Interaction and HRITechnology Adoption and User Behaviour
Emotional attachment as the key mediator: Expanding UTAUT2 to examine how perceived anthropomorphism in intelligent agents influences the sustained use of DouBao (Cici) among EFL learners | Litcius