Analytical study on use of AI techniques in tourism sector for smarter customer experience management
Sharmistha Dey, Diksha Shukla
Abstract
Artificial Intelligence is the new prime factor for paradigm shift of the new age technologies. It has created a new realm in every field- from education to entertainment or from biotechnology to manufacturing industry. Though tourism is a late runner in this race, but this sector has also witnessed a huge change with the magical touch of AI. This sector being one of the highly emerging sectors, contributing very high GDP , has adapted several machine learning techniques or data analytics, which has made tourism model smarter and dynamic. In India , tourism has an ample scope to grow and Indian tourism sectors are also adapting several popular AI techniques like deep learning, Artificial neural network, predictive analytics, robotics or new technologies like virtual reality or augmented reality. This technological adaptation has made their services much better, heled in dynamic pricing, or for smart customer experience management. This paper has conducted a study on Indian tourism sectors providing online services and discusses about the current AI technologies used by them while exploring the pros and cons faced by them . The paper is alienated in three different segments- section 1 contains introduction part, section 2 discusses about related works in similar area, third section deliberates about different AI techniques adapted by Indian tourism sectors along with their pro and cons.