Multiplex social influence in a freemium context: Evidence from online social games
Chenhui Guo, Xi Chen, Paulo Góes, Cheng Zhang
Topics & Concepts
Context (archaeology)BusinessAdvertisingSocial mediaSocial influenceSocial network (sociolinguistics)MultiplexEconomicsInternet privacyMarketingMicroeconomicsMonetary economicsPsychologySocial psychologyComputer scienceBioinformaticsWorld Wide WebBiologyPaleontologyComplex Network Analysis TechniquesOpinion Dynamics and Social InfluenceDigital Marketing and Social Media