It’s a Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior
Adnan Zogaj, Philipp M. Mähner, Linyu Yang, Dieter K. Tscheulin
Topics & Concepts
ChatbotRelevance (law)Personality psychologyPsychologyConsumer behaviourService (business)Test (biology)AdvertisingSocial psychologyComputer scienceWorld Wide WebPersonalityMarketingBusinessPolitical scienceBiologyLawPaleontologyAI in Service InteractionsDigital Marketing and Social MediaSharing Economy and Platforms