Design Thinking in the Framework of Visual Thinking and Characterization of Service Design Ideation Methods Using Visual Reasoning Model
Yong Se Kim, Jung Ae Park
Abstract
Design Thinking is well recognized as a mindset and as a process in design and in business innovation and diverse complex problem-solving tasks. In this conceptual paper, design thinking process is explained using visual thinking composed of seeing – imagining – drawing so that its interactive and iterative nature can be better understood. The visual reasoning model developed earlier to support visual thinking with underlying cognitive activities as well as schema and knowledge is used to characterize four specific imagining methods for service design. Further research would be desirable to justify the potential of the visual reasoning model as a framework in devising methods and tools to support design thinking.
Topics & Concepts
Visual thinkingMindsetVisual reasoningDesign thinkingComputer scienceSchema (genetic algorithms)IdeationQualitative reasoningCommunication designCognitive sciencePsychologyHuman–computer interactionArtificial intelligenceMathematics educationMultimediaMachine learningDesign Education and PracticeColor perception and designCreativity in Education and Neuroscience