Litcius/Paper detail

When the Data Are Out: Measuring Behavioral Changes Following a Data Breach

Dana Turjeman, Fred M. Feinberg

2023Marketing Science32 citationsDOI

Abstract

This paper investigates users’ reactions to a massive and highly sensitive data breach via an array of causal inference methodologies.

Topics & Concepts

Data breachCausal inferenceInferenceComputer scienceData scienceData miningComputer securityEconometricsArtificial intelligenceEconomicsInformation and Cyber SecuritySpam and Phishing DetectionNetwork Security and Intrusion Detection