How escapism leads to behavioral intention in a virtual reality store with background music?
Sandra María Correia Loureiro, João Guerreiro, Arnold Japutra
Topics & Concepts
EscapismVirtual realityPsychologyAdvertisingAestheticsBusinessHuman–computer interactionComputer scienceSocial psychologyArtMind wandering and attentionConsumer Retail Behavior StudiesVirtual Reality Applications and Impacts