Click-through rate prediction in online advertising: A literature review
Yanwu Yang, Panyu Zhai
Topics & Concepts
Extant taxonComputer scienceData scienceVariety (cybernetics)Click-through rateFeature (linguistics)Focus (optics)Topic modelOnline advertisingArtificial intelligenceMachine learningInformation retrievalWorld Wide WebThe InternetBiologyPhilosophyOpticsPhysicsEvolutionary biologyLinguisticsRecommender Systems and TechniquesConsumer Market Behavior and PricingSentiment Analysis and Opinion Mining