The Future of Digital Marketing

Yogita Yashveer Raghav, Rupesh Kumar Tipu, Ruchika Bhakhar, Tanu Gupta, Kriti Sharma

2023Advances in marketing, customer relationship management, and e-services book series22 citationsDOI

Abstract

AI is crucial for digital marketing, enabling data analysis, customer insights, and campaign optimization. This chapter explores AI's role, benefits, and limitations in marketing. It covers analyzing customer behavior, personalized content, campaign optimization, and engagement. AI trends, use cases like personalized content and chatbots, and emerging technologies are discussed. Real-life examples and case studies showcase successful AI integration. The chapter provides a framework for an AI-driven marketing strategy, emphasizing data management and talent acquisition. It explores the future of AI in digital marketing, including augmented reality and voice search. Overall, leveraging AI helps companies thrive in the competitive digital landscape.

Topics & Concepts

Digital marketingCustomer engagementDigital strategyPersonalized marketingComputer scienceMarketingCompetitive advantageAugmented realityKnowledge managementData scienceBusinessWorld Wide WebReturn on marketing investmentSocial mediaArtificial intelligenceSocial media marketingBusiness-to-governmentE-Learning and Knowledge ManagementAI in Service Interactions