Impact of Social Media Marketing on Creating Brand Responsiveness
Nancy Abdullah Shamaileh, Mohammed Saleem Khlif Alshura, Enas Ahmad Alshuqairat, Anber Abraheem Shlash Mohammad, Zaki Abdellateef Khalaf Khalaylah, Barween Al Kurdi, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Maali M. Al-mzary
Topics & Concepts
Social mediaStructural equation modelingSample (material)Social media marketingWord of mouthAdvertisingMarketingBrand awarenessTest (biology)PsychologyBusinessDigital marketingComputer scienceWorld Wide WebChemistryMachine learningBiologyChromatographyPaleontologyOrganizational and Employee PerformanceDigital Marketing and Social MediaTechnology Adoption and User Behaviour