Customisation and co-creation revisited: Do user types and engagement strategies matter for product innovation success?
Nebojša Stojčić, Marina Dabić, Sascha Kraus
Topics & Concepts
User innovationBusinessProduct innovationCustomer engagementNew product developmentMarketingProduct (mathematics)Relevance (law)Process (computing)Innovation managementOpen innovationCo-creationInnovation processKnowledge managementIndustrial organizationSocial mediaComputer scienceWork in processMathematicsOperating systemWorld Wide WebLawPolitical scienceGeometryOpen Source Software InnovationsKnowledge Management and SharingService and Product Innovation