Consumer Preferences and Willingness to Pay for Nutraceuticals: A Discrete Choice Experiment
Siew Li Teoh, Surachat Ngorsuraches, Nai Ming Lai, Nathorn Chaiyakunapruk
Topics & Concepts
NutraceuticalWillingness to payMarketingBusinessMedicineEconomicsMicroeconomicsPathologyAntioxidant Activity and Oxidative StressConsumer Attitudes and Food LabelingComplementary and Alternative Medicine Studies