Investigating the link between innovation and mainstream adoption: How to identify consumer trends
Carol Cloughton
Topics & Concepts
MainstreamExtant taxonMarketingBusinessCompetitive advantageAppealPreferenceProcess (computing)Service (business)EconomicsPolitical scienceComputer scienceLawEvolutionary biologyMicroeconomicsBiologyOperating systemOrganic Food and AgricultureConsumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in Business