Litcius/Paper detail

The influence of ethnic food and its visual presentation on customer response: The processing fluency perspective

Hyewon Youn

2024Journal of Hospitality and Tourism Management25 citationsDOI

Topics & Concepts

FluencyPresentation (obstetrics)Ethnic groupPerspective (graphical)Processing fluencyAdvertisingComputer scienceCognitive psychologyPsychologyMarketingBusinessSociologyMedicineArtificial intelligenceAnthropologyMathematics educationRadiologyCulinary Culture and TourismConsumer Behavior in Brand Consumption and IdentificationCultural Differences and Values
The influence of ethnic food and its visual presentation on customer response: The processing fluency perspective | Litcius