The impact of digital marketing, social media, and digital transformation on the development of digital leadership abilities and the enhancement of employee performance: A case study of the Amman Stock Exchange
Ahmad Hanandeh, Eva Haddad, Sakher Najdawi, Qais Kilani
Abstract
This study seeks to analyze the impact of digital marketing, social media, and digital transformation on the development of digital leadership abilities and the resulting enhancement of employee performance. The research examines the complex connections between digital elements and their influence on organizational dynamics, using a case study done at the Amman Stock Exchange as a basis for analysis. The inquiry explores the impact of digital marketing strategies on leadership skills, the use of social media platforms to promote digital leadership, and the transforming influence of digital initiatives on employee performance. In addition, the study evaluates the interaction of these characteristics and their combined impact on organizational success. Evidence suggests that digital methods have a complex and wide-ranging effect on leadership and performance, including factors such as adaptation, communication, and strategic decision-making. The study highlights the capacity of companies, specifically within the framework of the Amman Stock Exchange, to utilize digital tools for the purpose of developing leadership skills and improving performance. The findings obtained from this study provide important insights for enhancing digital ecosystems in comparable organizational contexts, highlighting the importance of a thorough comprehension and strategic integration of digital components in order to attain long-lasting success.