When virtue is its own reward: How norms influence consumers’ willingness to recycle and reuse
Prerna Shah, Janet Z. Yang
Topics & Concepts
ReuseNormativeNorm (philosophy)SustainabilityWillingness to payTheory of planned behaviorConsumption (sociology)Descriptive statisticsDescriptive researchEnvironmental economicsBusinessSocial psychologyMarketingPsychologyEconomicsMicroeconomicsSociologyPolitical scienceSocial scienceManagementControl (management)MathematicsEcologyStatisticsLawBiologyEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessSustainable Building Design and Assessment