Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
Didem Gamze Işıksal, Elif Karaosmanoğlu
Topics & Concepts
PsychologySocial psychologyBrand managementAgonismAdvertisingBusinessPolitical sciencePoliticsLawPsychology of Moral and Emotional JudgmentEthics in Business and EducationConsumer Behavior in Brand Consumption and Identification