Consumer's preferences and willingness to pay for immune enhanced dairy products in Canada
Ifeoluwa Fasakin, Mike von Massow
Topics & Concepts
Willingness to payPreferenceNutraceuticalBusinessMarketingMixed logitLogistic regressionConsumer behaviourAdvertisingEconomicsFood scienceMicroeconomicsMedicineBiologyInternal medicineConsumer Attitudes and Food LabelingOrganic Food and AgricultureEconomic and Environmental Valuation