Neuromarketing as an Indicator of Cognitive Consumer Behavior in Decision-Making Process of Tourism destination—An Overview
Constantinos Halkiopoulos, Hera Antonopoulou, Evgenia Gkintoni, Anthimos Aroutzidis
Topics & Concepts
NeuromarketingTourismPerceptionCognitionConsumer behaviourMarketingPsychologyNeurocognitiveProcess (computing)Multidisciplinary approachBusinessComputer scienceSociologyNeuroscienceGeographyOperating systemSocial scienceArchaeologyOlfactory and Sensory Function StudiesCreativity in Education and NeuroscienceConsumer Behavior in Brand Consumption and Identification