A transfer learning framework towards identifying behavioral changes of fraudulent publishers in pay-per-click model of online advertising for click fraud detection
Deepti Sisodia, Deepti Sisodia, Dilip Singh Sisodia, Dilip Singh Sisodia
Topics & Concepts
Computer scienceMachine learningIdentification (biology)GeneralizationArtificial intelligenceTransfer of learningScarcityConvolutional neural networkTask (project management)Click-through rateArtificial neural networkInformation retrievalManagementBotanyMathematical analysisMathematicsMicroeconomicsBiologyEconomicsImbalanced Data Classification TechniquesSpam and Phishing DetectionData Stream Mining Techniques