Litcius/Paper detail

I know what you are thinking: How theory of mind is employed in product evaluations

Elizabeth A. Minton, T. Bettina Cornwell, Hong Yuan

2021Journal of Business Research14 citationsDOI

Topics & Concepts

SkepticismTransparency (behavior)Product (mathematics)Marketing communicationAdvertisingMarketingPersuasive communicationPsychologyNeuromarketingBusinessSocial psychologyComputer sciencePersuasionEpistemologyPhilosophyMathematicsComputer securityGeometryPsychology of Moral and Emotional JudgmentSocial and Intergroup PsychologyCultural Differences and Values
I know what you are thinking: How theory of mind is employed in product evaluations | Litcius