Shaping corporate character via chatbot social conversation: Impact on organization-public relational outcomes
Linjuan Rita Men, Alvin Zhou, Jie Jin, Patrick D. Thelen
Topics & Concepts
ConversationChatbotPublic relationsCompetence (human resources)PsychologyKnowledge managementSocial psychologyComputer sciencePolitical scienceWorld Wide WebCommunicationAI in Service InteractionsDigital Marketing and Social MediaPublic Relations and Crisis Communication