Litcius/Paper detail

Marketing mix factors and a business development model for street food tourism

Siriporn Praesri, Kosol Meekun, Timothy J. Lee, Sunghyup Sean Hyun

2022Journal of Hospitality and Tourism Management142 citationsDOI

Topics & Concepts

TourismMarketingBusinessProduct (mathematics)AdvertisingScale (ratio)GeographyArchaeologyCartographyMathematicsGeometryCulinary Culture and TourismWine Industry and TourismDiverse Aspects of Tourism Research
Marketing mix factors and a business development model for street food tourism | Litcius