The variation of the idea development process in apparel design: a multiple case study
Anniliina Omwami, Henna Lahti, Pirita Seitamaa‐Hakkarainen
Abstract
The purpose of this study was to analyse the early phase of apparel design process and how professional designers develop their kernel idea by sketching and how visual sources stimulate their ideation. Three designers were asked to design a piece of outerwear while thinking aloud in an experimental design session. The data (i.e. verbal and video protocols as well as material written and drawn by the participants) was analysed with qualitative content analysis and by constructing idea development diagrams. The results indicated variations in the (1) use of photographs as sources of inspiration, (2) emphasis on simplification and association in interpretation and adaptation of these sources, and (3) designers’ primary generators. Our findings on how expert designers utilise visual material for example to adapt visual details into their ideas or to envision a suitable fabric could be used to give illustrative examples for students of apparel design.