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ChatGPT and online service recovery: How potential customers react to managerial responses of negative reviews

Karen Pei-Sze Tan, Yi Liu, Stephen W. Litvin

2024Tourism Management43 citationsDOI

Topics & Concepts

Service recoveryBusinessMarketingService (business)TourismAdvertisingService qualityPolitical scienceLawAI in Service InteractionsDigital Marketing and Social MediaSentiment Analysis and Opinion Mining
ChatGPT and online service recovery: How potential customers react to managerial responses of negative reviews | Litcius