The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
Akshina Banerjee, Oleg Urminsky
Abstract
We use a large-scale data set of thousands of field experiments conducted on Upworthy.com , an online media platform, to investigate the cognitive, motivational, affective, and grammatical factors implementable in messages that increase engagement with online content.
Topics & Concepts
HeadlineScale (ratio)Computer scienceAdvertisingData scienceIndustrial organizationBusinessPhysicsQuantum mechanicsSentiment Analysis and Opinion MiningMisinformation and Its ImpactsDigital Marketing and Social Media