Conceptualisation of the Port of the Future based on the Business Canvas Model: Case study of the Vision 2040 for Barcelona
Javier Garrido Salsas, Sergi Saurí, Carles Rúa, Jordi Torrent
Abstract
The revolution towards the port of the future is going to change the long-term Port Business Ecosystem (PBE). The objective of this paper is to analyse how current trends might have implications for the future PBE. For this purpose, the research uses the Business Canvas Model (BCM) as a framework tool. The BCM models are based on data from a literature review of trends, interviews and workshops with relevant port stakeholders that validate the results. A specific case study is done for the Port of Barcelona. Some of the conclusions are suggested to be extended to other EU Ports. The results of this research are conceptual actions to be considered and introduced in port planning to ensure its sustainable growth in harmony with its nearby societies. Results suggest three main policy recommendations to foster new future business models for ports: 1) develop sustainable green energy hub models (energy communities, hydrogen strategies, etc.), 2) develop intermodal logistic hubs not only oriented to the maritime sector and 3) promotion of emerging industries to become a customization hub adding logistic value to the cargo transiting the port. All these recommendations are highlighted in order to define key drivers of a generic European port strategy masterplan.