An intelligent neuromarketing system for predicting consumers’ future choice from electroencephalography signals
Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan, Syed Ferhat Anwar, Farhana Sarker, Khondaker A. Mamun
Topics & Concepts
NeuromarketingComputer scienceSupport vector machineElectroencephalographyFeature selectionBrain–computer interfaceInterface (matter)PreprocessorArtificial intelligenceMachine learningMarketingHuman–computer interactionPsychologyBusinessNeuroscienceBubbleMaximum bubble pressure methodParallel computingEEG and Brain-Computer InterfacesNeural and Behavioral Psychology StudiesHeart Rate Variability and Autonomic Control