Sustainable and Clean Energy: The Case of Tesla Company
Dario Maradin, Ana Malnar, Ana Kaštelan
Abstract
Tesla is considered the leading electric vehicle manufacturing company in the market. It was the first company to recognize the need for a more sustainable vehicle than traditional gasoline-powered vehicles and offer its solution to the market. The company has combined the generation of electrical energy through solar cells and other SolarCity products with its vehicles, giving it a competitive advantage that none of its competitors have. Tesla's cars are the result of continued investment in research and development and a forward-thinking approach. The company has made such an impact with its innovations that it has also changed the paths of its competitors and the industry as a whole. Within the green economy movement, Tesla has definitely been one of the pioneers influencing companies in other industries and inspiring them to take a greener and more sustainable approach.