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Implications of Revenue Models and Technology for Content Moderation Strategies

Yi Liu, Pınar Yıldırım, Z. John Zhang

2022Marketing Science77 citationsDOI

Abstract

This paper develops a theoretical model to study how the revenue model and technology of a social media platform affect its content-moderation strategy.

Topics & Concepts

ModerationRevenueAffect (linguistics)Social mediaIndustrial organizationBusinessMicroeconomicsMarketingEconomicsComputer sciencePsychologyWorld Wide WebAccountingCommunicationMachine learningHate Speech and Cyberbullying DetectionMedia Influence and PoliticsDigital Marketing and Social Media