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Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments

Xiangyang Ma, Hongzhong Chen, Xiaoping Lang, Tieshan Li, Niwei Wu, Bao Duong

2024Journal of Retailing and Consumer Services41 citationsDOI

Topics & Concepts

Live streamingEmotional valenceValence (chemistry)Streaming currentVideo streamingPsychologyComputer scienceMultimediaCognitionMaterials sciencePhysicsNeuroscienceReal-time computingNanotechnologyQuantum mechanicsElectrokinetic phenomenaSentiment Analysis and Opinion MiningDigital Marketing and Social MediaDigital Communication and Language
Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments | Litcius