Understanding Analytics Needs of Video Game Streamers
Keri Mallari, Spencer Williams, Gary Hsieh
Abstract
Live streaming is a rapidly growing industry, with millions of content creators using platforms like Twitch to share games, art, and other activities. However, with this rise in popularity, most streamers often fail to attract viewers and grow their platforms. Analytic tools—which have shown success in other business and learning contexts—may be one potential solution, but their use in streaming settings remains unexplored. In this study, we focused on game streaming and interviewed 18 game streamers on Twitch and Mixer about their information needs and current use of tools, supplemented by explorations into their Discord communities. We find that streamers have a range of content, marketing, and community information needs, many of which are not being met by available tools. We conclude with design implications for developing more streamer-centered analytics for video game streamers.