Litcius/Paper detail

The impact of user perceptions of AR on purchase intention of location-based AR navigation systems

Timothy Jung, Sujin Bae, Natasha Moorhouse, Ohbyung Kwon

2021Journal of Retailing and Consumer Services61 citationsDOI

Topics & Concepts

PerceptionFeelingMediationDomain (mathematical analysis)EntertainmentBusinessPsychologyUser experience designUsabilityCognitionHuman–computer interactionComputer scienceMarketingSocial psychologySociologyPolitical scienceNeuroscienceMathematicsLawSocial scienceMathematical analysisVirtual Reality Applications and ImpactsAugmented Reality ApplicationsDiverse Topics in Contemporary Research