Artificial Intelligence (Ai) In The Food And Beverage Industry: Improves The Customer Experience
Yun Seng Cheong, Choon Sen Seah, Yin Xia Loh, Li Har Loh
Abstract
This study examine how Artificial Intelligence (AI) tools can help restaurants improve service quality and create a better customer experience. Robots, chatbots, facial recognition, voice-activated technology, sentiment analysis, and perceived usefulness have all been investigated. Questionnaires were used as the survey tool in this investigation. A total of 250 questionnaire sets were collected successfully. The findings demonstrate that all AI technologies have a favourable link with service quality, with Voice-Activated Technology having the strongest correlation.
Topics & Concepts
Computer scienceCustomer serviceService (business)Service qualityQuality (philosophy)Artificial intelligenceMarketingBusinessPhilosophyEpistemologyAI in Service InteractionsDigital Marketing and Social MediaOrganizational and Employee Performance